Privacy Policy

Last Updated: March 17, 2026

Introduction

Open Ad Metrics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

Analytics Data

When you upload data for analysis, we temporarily process your advertising performance metrics. This data is used solely to generate your analysis report and is not stored permanently unless you choose to share your report.

Shared Reports

If you create a shareable report, we store your analysis data for 30 days to make it accessible via the share link. After 30 days, this data is automatically deleted.

Cookie and Consent Data

We store your cookie consent preferences to respect your privacy choices across sessions.

How We Use Your Information

  • To provide and maintain our service
  • To analyze your advertising performance data
  • To generate insights and recommendations
  • To enable report sharing functionality
  • To improve our service through analytics
  • To comply with legal obligations

Data Retention

We retain different types of data for varying periods:

  • Analysis Data: Processed in real-time and not stored unless you create a share link
  • Shared Reports: Stored for 30 days, then automatically deleted
  • Consent Records: Stored for compliance purposes (up to 3 years)

Your Rights

Depending on your location, you may have the following rights:

GDPR (EU/UK)

  • Right to access your personal data
  • Right to rectification
  • Right to erasure (right to be forgotten)
  • Right to restrict processing
  • Right to data portability
  • Right to object

CCPA/CPRA (California)

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information
  • Right to non-discrimination

PIPEDA (Canada)

  • Right to access your personal information
  • Right to challenge accuracy and completeness
  • Right to withdraw consent

Privacy Act (Australia)

  • Right to access your personal information
  • Right to correct inaccurate information
  • Right to complain about privacy breaches

Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Essential Cookies: Required for the website to function
  • Analytics Cookies: Help us understand how visitors use our site (with your consent)
  • Advertising Cookies: Used for personalized advertising (with your consent)

You can manage your cookie preferences at any time through our Privacy Settings.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that Google tags respect your consent choices. This means analytics and advertising features will only activate after you provide consent.

Data Security

We implement appropriate technical and organizational security measures to protect your data, including encryption, secure servers, and access controls.

International Data Transfers

Your data may be processed in countries outside your jurisdiction. We ensure appropriate safeguards are in place for such transfers.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at privacy@openadmetrics.com